Advertiser Education

DOOH Campaign Best Practices: From Brief to Proof-of-Play

YAXI TV Editorial Team · March 10, 2026 · 9 min read

A well-run DOOH campaign requires attention to targeting, creative design, scheduling, and measurement. Getting each factor right from the start prevents wasted budget and gives you clean data to optimize from.

Key Principles

• Define venue type, geography, and daypart targeting before buying inventory
• Design creatives for 10-15 second viewing: one message, large text, high contrast
• Run campaigns for at least two weeks to build frequency
• Pair campaigns with a promo code or URL for conversion tracking
• Review proof-of-play logs to confirm delivery matched your plan

Review the Creative Specs page for technical submission requirements.