What Advertisers Should Know Before Buying Local DOOH Campaigns
By YAXI TV Editorial Team · · Updated · 11 min read
Local DOOH campaigns on venue screens differ significantly from online advertising. This guide covers venue and screen type differences, creative requirements, scheduling, reach vs frequency tradeoffs, proof-of-play expectations, and the key questions to ask before you buy.
Venue Types and Screen Placement
Different venue categories deliver different audience characteristics. A gym screen reaches a health-conscious audience in 45–60 minute dwell windows. A quick-service restaurant reaches high-frequency, short-dwell traffic. A bar reaches evening social audiences. Understanding the venue type is essential to creative strategy and audience targeting.
Creative Requirements
DOOH creatives must communicate clearly in 10–15 seconds without relying on audio. Use high-contrast visuals, large readable fonts (minimum 24pt at viewing distance), a single clear message, and a simple call-to-action. Most venue screens run 16:9 horizontal format at 1920×1080 resolution.
Proof-of-Play and Measurement
YAXI TV provides verified proof-of-play logs for every impression, including screen ID, timestamp, duration, and venue location. Campaigns can be evaluated against delivery targets and compared against foot traffic data for attribution.