Privacy Policy

1. Information We Collect

We collect information in the following ways:

1.1 Information you provide directly

We may collect information you provide when you:

• contact us through a form, email, or phone call;
• request a demo, quote, or partnership information;
• create an account or log in;
• apply to become a venue partner, operator, or advertiser;
• submit billing, tax, or payment information;
• upload content, creatives, or business materials.

Depending on the situation, this information may include:

• name;
• email address;
• phone number;
• company or venue name;
• business address;
• billing or payment details;
• tax information needed for payments or reporting;
• any information you choose to include in your message, upload, or account profile.

1.2 Information we collect automatically

When you use our website or platform, we may automatically collect certain technical and usage information, such as:

• IP address;
• browser type and version;
• device type and operating system;
• pages viewed and actions taken on the site;
• referral source;
• approximate location derived from IP address;
• dates and times of access.

1.3 Platform, screen, and operational data

If you use YAXI TV as a venue partner, operator, or advertiser, we may collect operational information related to the services, such as:

• screen or device identifiers;
• connectivity and health status;
• playback logs and proof-of-play records;
• campaign delivery data;
• venue location and screen configuration;
• timestamps related to content delivery and ad display.

1.4 Information from third parties

We may receive information from business partners, service providers, payment processors, analytics providers, advertising partners, or publicly available sources when needed to operate, secure, or improve our services.

2. How We Use Information

We may use personal information and other data to:

• operate, maintain, and improve our website, platform, and network;
• provide customer support and respond to questions or requests;
• create, manage, and secure accounts;
• process transactions, billing, payouts, and related reporting;
• manage venue, operator, and advertiser relationships;
• deliver content, campaigns, and proof-of-play reporting;
• analyze performance, troubleshoot issues, and improve reliability;
• detect, investigate, and prevent fraud, abuse, or security incidents;
• communicate about services, updates, invoices, support, and other operational matters;
• comply with legal obligations and enforce our agreements.

3. Cookies and Similar Technologies

We use cookies and similar technologies to support website functionality, analytics, and advertising.

3.1 Essential cookies

These cookies are used for core site functionality, security, session management, and account access.

3.2 Analytics cookies

We use Google Analytics 4 (“GA4”) to understand how visitors use the site and improve site performance and content. GA4 may set cookies and collect usage information in accordance with Google’s policies.

3.3 Advertising and measurement technologies

We use Google AdSense and related advertising technologies on our website. Google and its partners may use cookies or similar technologies to deliver, measure, and personalize ads in accordance with their own policies.

3.4 Your choices

Most browsers allow you to manage cookies through browser settings. If you disable cookies, some features of the site may not work properly. You may also review Google’s advertising settings and the Google Analytics opt-out tool if you wish to limit certain Google tracking or advertising features.

4. DOOH Screens and Viewer Data

YAXI TV operates screens in public or private venues. In general, we do not collect personal information directly from individuals who merely view content on a screen. Our DOOH services are designed around screen, venue, campaign, and playback data rather than identifying individual viewers.

If a particular venue, integration, or feature involves additional data collection, that activity will be subject to applicable disclosures and agreements.

5. Session Cookies and Account Security

If you log in to a YAXI TV account, we may use a server-side session cookie to maintain your authenticated session. This cookie is used for security and account access and is configured as httpOnly, secure in production, and sameSite=lax. Public visitors who do not log in may still receive cookies set by analytics or advertising tools used on the site.

6. How We Share Information

We may share information in the following circumstances:

• Service providers: with vendors who help us host, support, analyze, secure, bill, or operate our services;
• Business partners: with venue partners, operators, advertisers, or agencies where needed to provide services, reporting, billing, or support;
• Payment and financial providers: where needed to process payments, payouts, or required tax reporting;
• Advertising and analytics providers: where relevant to campaign delivery, website analytics, or advertising features;
• Legal and safety reasons: when required by law or when reasonably necessary to protect rights, safety, property, users, or the public;
• Corporate transactions: in connection with a merger, financing, acquisition, restructuring, or sale of assets.

We do not sell personal information to third parties for their own direct marketing purposes.

7. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• provide services;
• maintain business and payment records;
• comply with legal, tax, accounting, or reporting obligations;
• resolve disputes;
• enforce agreements;
• detect and prevent fraud or abuse.

Retention periods may vary depending on the type of information and the legal or operational need.

8. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, loss, misuse, or alteration. No system can be guaranteed to be completely secure, and we cannot guarantee absolute security.

9. Your Rights and Choices

Depending on your location and applicable law, you may have rights regarding your personal information, including the right to request access, correction, deletion, or a copy of certain data.

You may also opt out of marketing emails by using the unsubscribe link in those emails. We may still send operational or transactional communications when necessary.

To submit a privacy request, contact us using the information below.

10. California Privacy Notice

If you are a California resident, you may have rights under California law regarding the personal information we collect, use, and disclose about you. These rights may include the right to know, delete, or correct certain personal information, subject to exceptions. To make a request, contact us at the email address listed below.

11. Children’s Privacy

Our website and services are intended for businesses, operators, venue partners, advertisers, and adults. They are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

12. Third-Party Services and Links

Our website and services may include links to third-party sites, tools, or services. We are not responsible for the privacy practices of third parties, and we encourage you to review their privacy policies.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date above. Your continued use of the website or services after an update becomes effective means you accept the revised policy to the extent permitted by law.

14. Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy request, contact us at:

Email: privacy@yaxitv.com
Mail: YAXI LLC, Attn: Privacy, Detroit, MI
Phone: +1 888 495 9040