Ad Technology

How Programmatic DOOH Works: A Technical Walkthrough

YAXI TV Editorial Team · March 10, 2026 · 10 min read

Programmatic DOOH automates the buying and selling of digital out-of-home ad impressions using real-time bidding infrastructure. It connects advertisers' demand-side platforms (DSPs) to venue screens through supply-side platforms (SSPs), enabling campaigns to scale across networks without manual negotiation.

The Ecosystem

The key parties are venues (who supply the ad inventory), supply-side platforms like YAXI TV (who aggregate and sell that inventory), demand-side platforms (tools advertisers use to bid on impressions), and advertisers themselves. The auction runs in milliseconds and the winning creative is delivered to the screen in near real time.

How Venues Earn

Venues earn a share of the winning CPM for every verified impression. Revenue accumulates throughout the month and is paid on a monthly schedule. Factors that drive earnings include traffic volume, venue type, market demand, and fill rate.