Proof-of-Play Verification
Every ad impression on the YAXI TV network generates a verified, timestamped proof-of-play record. This is not an estimate or a model — it is a machine-generated log of exactly what played, when, and on which screen.
Proof-of-play is how we build trust between advertisers and the venues that host their campaigns.
What Every Impression Log Contains
- Timestamp: The exact date, time, and time zone when the ad began playing, accurate to the second.
- Screen ID: The unique identifier of the specific screen that served the impression.
- Creative ID: The identifier of the specific ad creative that played.
- Duration: The actual time the ad was displayed, in seconds.
- Venue Metadata: Venue type, geographic location, and screen position.
- Campaign ID: The campaign and line item associated with the impression.
For Advertisers
Your YAXI TV campaign dashboard displays real-time impression counts, delivery by venue, and pacing against your campaign budget. At the end of a campaign, you can download a complete proof-of-play report showing every impression served.
- Real-time impression counter
- Screen-level delivery breakdown
- Exportable logs in CSV format
- Automatic credit for any verified delivery shortfall
For Venues
Your venue earnings are calculated directly from proof-of-play logs. There is no estimation or averaging — your payout is based on the exact number of verified impressions your screens delivered during the billing period.
Learn more: How Proof-of-Play and Reporting Build Trust in DOOH Campaigns